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Alberto-Culver Completes Noxzema Acquisition

P&G retains rights in portions of Western Europe.

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By: TOM BRANNA

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Alberto Culver Company announced that it had closed the transaction to acquire the worldwide rights and trademarks to the Noxzema skin care brand from The Procter & Gamble Company. The deal includes the existing business in the U.S., Canada and portions of Latin America. P&G will continue to operate its existing Noxzema shave care, antiperspirant/deodorant, body wash and body soap business in portions of Western Europe....

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